Turn Sleep Into Your Most Profitable Asset.
Turn better sleep into higher revenue. Certify your hotel's sleep experience, win better reviews and unlock *$25 nightly premium per room in the booming $149B sleep tourism market (Grand View Research, 2024).
*Based on research showing 91% of frequent travelers will pay up to 10% more for sleep-enhancing accommodations (Global Wellness Institute / Serta Simmons, 2024); $25 reflects a 10% premium on a typical $200–$300 ADR. Actual premium varies by property, market, and rate.
The Global Rise of the “Sleepcation”
Modern travelers aren't just looking for a place to stay, they're seeking a biological reset. The wellness tourism sector is shifting focus from active spas to passive restoration.
$148.98 Billion
Projected Sleep Tourism market size by 2030, growing at an 12.4% CAGR according to Grand View Research (2024).
91% of Frequent Travelers Will Pay 10% More
For sleep enhancing accommodations per a 2024 GWI Sleep initiative and Serta Simmons survey.
+117 Points
Better-than-expected sleep lifts guest satisfaction by 114 points out of 1,000, and 78% of those guests return. (J.D. Power, 2019)
Your Review Score Shows a Quarter of the Problem
The rest walks out silently, and books your competitor.
1 in 25
Guests actually complain
The rest never say a word — they just leave a bad review or nothing at all.
(Kolsky / ThinkJar)
2 in 3
Guests aren't satisfied with sleep on the road
Most have a poor night — and it quietly shapes whether they return.
(Robbins, Harvard, 2021)
5–25x
More expensive to replace a guest
Winning a new guest costs far more than keeping a rested, loyal one.
(Harvard Business Review)
“Every silent departure is revenue you never see again — and a review score that looks fine while it happens.”
The Cost of Ignoring Sleep
Only 1 in 3 travelers are satisfied with sleep on the road, and poor sleep is one of the strongest predictors of a low overall rating. Roughly 75% of sleep-affecting disturbances are never reported to staff. Guests skip the complaint, leave a negative OTA review, and drag ADR, refunds, and future bookings with them.
The Financial Upside of Rest
Science-backed sleep optimization creates a high-yield revenue asset. Improving your reputation by just 1% can drive a 1.42% RevPAR boost. A one-point gain on a 5-point review scale supports up to an 11.2% ADR increase at the same occupancy, justifying premium rates for guaranteed restorative rest.
Revenue at Risk Calculator
Quantify the financial impact of sleep quality on your property's performance. Share a link to keep your inputs on this page.
Our Scoring & Badging Methodology
We evaluate properties across 14 dimensions with over 200 data points based on available data, scoring them on a strict 5.0 to 10.0 scale.
Based purely on algorithmic analysis of public data. No badge awarded. Reviewed every 60–90 days.
Awarded property-wide when management completes our Free Self-Assessment Tool or Private Analysis.
Claim Your Badge
The Verified Property. Requires objective proof of physical investments or Mystery Guest Audit.
Claim Your Badge
The Monitored Sanctuary. Real-time monitoring via AI sensors for the best possible sleep environment.
Claim Your BadgeChoose Your Path to Property Success
Select the level of scientific rigor your property requires.
Tier 1: Free Assessment Tool
$0
Initial Diagnostic
Digital self-evaluation for GMs to benchmark current sleep offerings and claim your property profile.
Start for FreeTier 2: Remote Private Assessment Package and Consultancy
Starting from$750 USD
Remote Consultancy
2-hour remote consultancy with SWOT analysis, guest review analysis, competition analysis, sleep SOP and $0 cost action list.
Book ConsultationTier 3: Mystery Guest & Private Audit
Starting from$1000 /night + reimbursements
Physical Audit
Undercover visit by sleep experts. Detailed report for all 14 dimensions with proof. Unlocks the Silver Badge.
Request AuditTier 4: AI Monitoring System or Train a Qualified Person
QUOTE
Enterprise IoT
IoT sensors tracking temperature, humidity, IAQ, noise, and light — or train a qualified person to own sleep SOPs and ongoing checks. Operational dashboard, automatic sleep checklists & API. Unlocks Gold Badge. Works for specific rooms in facilities already awarded with Silver Badge.
Get a Custom QuoteWhat a SleepGrade Assessment Measures
Every certified score is built from 14 dimensions across five categories of the guest sleep environment — verified, not just self-reported.
Bedding & Hardware
Mattress integrity, pillow strategy, and linen breathability — the strongest predictors of guest sleep.
Acoustic Isolation
Soundproofing, HVAC silence, and hallway noise control, measured against clinical dB thresholds.
Air & Climate
Temperature control, humidity, and air quality assessed for the ideal sleep environment.
Light & Circadian
Blackout integrity and electronic-light control that protect natural melatonin production.
Safety & Staff Etiquette
Security perception and staff sleep-protocols that let guests fully relax into rest.
Get every dimension scored, checked, compared, analyzed and badged.
Book Your Assessment — Starting from $750Includes a full diagnostic report across all 14 sleep dimensions, market intelligence, actionable roadmap and revenue analysis.
Frequently Asked Questions
You receive a comprehensive 14-point diagnostic report, an assessed sleep score, revenue loss analysis, 50 km competitive benchmark, $0-cost and under-$500 roadmap, guest sentiment vs reality gap analysis, and a prioritized 1-hour training tailored to your property's specific needs.
No. Every badge has a free path to certification. Bronze is earned by passing our online Self-Assessment. Silver can be completed free by using online tools and uploading documented proof of room conditions. Gold is free through standard software integration and validation. Paid assisted paths are optional: $750 Private Remote Analysis for Bronze, on-site Mystery Guest Audits for Silver, and an IoT Sensor Kit for Gold.
Both. You get a verified score plus a prioritized improvement roadmap with concrete, cost-banded actions so you know what to fix first — not just where you stand.
The roadmap ranks gaps across the 14 sleep dimensions, separates $0 operational fixes from capital improvements under $500 and larger investments, and sequences them so you can lift score and guest sentiment with the least friction.
Start with $0 operational changes: hallway quiet hours, thermostat presets, blackout checks, and staff sleep etiquette. Many properties see meaningful gains before buying new hardware.
A verified score and badge make restorative sleep a searchable, bookable differentiator — helping you win the growing segment of travelers who will pay more for guaranteed rest.
Science-backed sleep optimization supports pricing power and loyalty. Improving reputation by just 1% can drive a 1.42% RevPAR boost, and a one-point gain on a 5-point review scale supports up to an 11.2% ADR increase at the same occupancy (Cornell CHR).
SleepGrade scores hotels on sleep quality across 14 dimensions using open-web reviews, self-assessment, optional remote/on-site audits, and IoT monitoring. Certification badges (Bronze, Silver, Gold) signal verified sleep readiness to guests.
Your baseline score is calculated from open internet data, public guest comments, and other available online signals across 14 sleep-related dimensions, then refined as you add self-assessment, audits, or sensor evidence.
Follow the prioritized roadmap: fix the lowest-scoring dimensions first, document improvements for badge upgrades, and optionally add Mystery Guest or IoT monitoring for independent verification.
Unclaimed and Bronze/Silver scores are re-assessed periodically as new review and audit data arrives (typically every 60–90 days for algorithmic refresh). Gold rooms with active monitoring update continuously from environmental sensors.
Gold requires proven sleep infrastructure plus real-time AI/IoT monitoring (or equivalent validated HVAC/API integration) so environmental conditions stay within clinical sleep thresholds.
Yes. Badges are performance-tied. Unclaimed, Bronze, and Silver tiers are re-assessed as new data arrives. Gold-certified rooms are monitored continuously, and sustained drops can trigger re-certification or a downgrade.
Badge paths can be free. Assisted options start at $0 for self-assessment, $750 for remote private analysis, and $1000/night plus reimbursements for Mystery Guest audits. Enterprise IoT monitoring is quote-based.
Yes. We offer enterprise pricing for hotel groups and management companies, including centralized dashboards for GMs to compare sleep performance across the portfolio. Contact us for a custom quote.
No. IoT monitoring measures environmental signals such as noise level, light, temperature, humidity, and air quality — not conversations or identifiable guest audio content.
Poor sleep is one of the strongest predictors of low overall ratings. Most sleep issues never get reported to staff; guests leave quietly or leave negative OTA reviews that drag ADR and future bookings.
A standard Mystery Guest audit typically lasts 24 to 48 hours. Experts capture real-world acoustic and thermal data overnight without disrupting daily operations.
Guests discover certified properties on SleepGrade and are directed to booking partners via deep links. Direct booking inventory on SleepGrade itself is not required for certification.