Turn Sleep Into Your Most Profitable Asset.
Turn better sleep into higher revenue. Certify your hotel's sleep experience, win better reviews and unlock *$25 nightly premium per room in the booming $149B sleep tourism market (Grand View Research, 2024).
*Based on research showing 91% of frequent travelers will pay up to 10% more for sleep-enhancing accommodations (Global Wellness Institute / Serta Simmons, 2024); $25 reflects a 10% premium on a typical $200–$300 ADR. Actual premium varies by property, market, and rate.
The Global Rise of the “Sleepcation”
Modern travelers aren't just looking for a place to stay, they're seeking a biological reset. The wellness tourism sector is shifting focus from active spas to passive restoration.
$148.98 Billion
Projected Sleep Tourism market size by 2030, growing at an 12.4% CAGR according to Grand View Research (2024).
91% of Frequent Travelers Will Pay 10% More
For sleep enhancing accommodations per a 2024 GWI Sleep initiative and Serta Simmons survey.
+117 Points
Better-than-expected sleep lifts guest satisfaction by 114 points out of 1,000, and 78% of those guests return. (J.D. Power, 2019)
Your Review Score Shows a Quarter of the Problem
The rest walks out silently, and books your competitor.
1 in 25
Guests actually complain
The rest never say a word — they just leave a bad review or nothing at all.
(Kolsky / ThinkJar)
2 in 3
Guests aren't satisfied with sleep on the road
Most have a poor night — and it quietly shapes whether they return.
(Robbins, Harvard, 2021)
5–25x
More expensive to replace a guest
Winning a new guest costs far more than keeping a rested, loyal one.
(Harvard Business Review)
“Every silent departure is revenue you never see again — and a review score that looks fine while it happens.”
The Cost of Ignoring Sleep
Only 1 in 3 travelers are satisfied with sleep on the road, and poor sleep is one of the strongest predictors of a low overall rating. Roughly 75% of sleep-affecting disturbances are never reported to staff. Guests skip the complaint, leave a negative OTA review, and drag ADR, refunds, and future bookings with them.
The Financial Upside of Rest
Science-backed sleep optimization creates a high-yield revenue asset. Improving your reputation by just 1% can drive a 1.42% RevPAR boost. A one-point gain on a 5-point review scale supports up to an 11.2% ADR increase at the same occupancy, justifying premium rates for guaranteed restorative rest.
Revenue at Risk Calculator
Quantify the financial impact of sleep quality on your property's performance. Share a link to keep your inputs on this page.
Our Scoring & Badging Methodology
We evaluate properties across 14 dimensions with over 200 data points based on available data, scoring them on a strict 5.0 to 10.0 scale.
Based purely on algorithmic analysis of public data. No badge awarded. Reviewed every 60–90 days.
Awarded property-wide when management completes our Free Self-Assessment Tool or Private Analysis.
Claim Your Badge
The Verified Property. Requires objective proof of physical investments or Mystery Guest Audit.
Claim Your Badge
The Monitored Sanctuary. Real-time monitoring via AI sensors for the best possible sleep environment.
Claim Your BadgeChoose Your Path to Property Success
Select the level of scientific rigor your property requires.
Tier 1: Free Assessment Tool
$0
Initial Diagnostic
Digital self-evaluation for GMs to benchmark current sleep offerings and claim your property profile.
Start for FreeTier 2: Remote Private Assessment Package and Consultancy
$450 USD
Remote Consultancy
2-hour remote consultancy with SWOT analysis, guest review analysis, competition analysis, sleep SOP and $0 cost action list.
Book ConsultationTier 3: Mystery Guest & Private Audit
$750 /night + reimbursements
Physical Audit
Undercover visit by sleep experts. Detailed report for all 14 dimensions with proof. Unlocks the Silver Badge.
Request AuditTier 4: AI Monitoring System
QUOTE
Enterprise IoT
IoT sensors tracking temperature, humidity, IAQ, noise, and light. Operational dashboard, automatic sleep checklists & API. Unlocks Gold Badge. Works for specific rooms in facilities already awarded with Silver Badge.
Get a Custom QuoteWhat a SleepGrade Assessment Measures
Every certified score is built from 14 dimensions across five categories of the guest sleep environment — verified, not just self-reported.
Bedding & Hardware
Mattress integrity, pillow strategy, and linen breathability — the strongest predictors of guest sleep.
Acoustic Isolation
Soundproofing, HVAC silence, and hallway noise control, measured against clinical dB thresholds.
Air & Climate
Temperature control, humidity, and air quality assessed for the ideal sleep environment.
Light & Circadian
Blackout integrity and electronic-light control that protect natural melatonin production.
Safety & Staff Etiquette
Security perception and staff sleep-protocols that let guests fully relax into rest.
Get every dimension scored, checked, compared, analyzed and badged.
Book Your Assessment — $450Includes a full diagnostic report across all 14 sleep dimensions, market intelligence, actionable roadmap and revenue analysis.