Turn Sleep Into Your Most Profitable Asset.
Turn better sleep into higher revenue. Certify your hotel's sleep experience, win better reviews and unlock *$25 nightly premium per room in the booming $149B sleep tourism market.
*Based on research showing 91% of frequent travelers will pay up to 10% more for sleep-enhancing accommodations (Global Wellness Institute / Serta Simmons, 2024); $25 reflects a 10% premium on a typical $200–$300 ADR. Actual premium varies by property, market, and rate.
The Global Rise of the “Sleepcation”
Modern travelers aren't just looking for a place to stay—they're seeking a biological reset. The wellness tourism sector is shifting focus from active spas to passive restoration.
$148.98 Billion
Projected Sleep Tourism market size by 2030, growing at an 12.4% CAGR according to Grand View Research (2024).
91% of Frequent Travelers Will Pay 10% More
For sleep enhancing accommodations per a 2024 GWI Sleep initiative and Serta Simmons survey.
+117 Points
Better-than-expected sleep lifts guest satisfaction by 114 points out of 1,000, and 78% of those guests return. (J.D. Power, 2019)
Your Review Score Shows a Quarter of the Problem
The rest walks out silently — and books your competitor.
1 in 26
Guests actually complain
The rest never say a word — they just leave a bad review or nothing at all.
(Kolsky / ThinkJar)
2 in 3
Guests aren't satisfied with sleep on the road
Most have a poor night — and it quietly shapes whether they return.
(Robbins, Harvard, 2021)
5–25x
More expensive to replace a guest
Winning a new guest costs far more than keeping a rested, loyal one.
(Harvard Business Review)
“Every silent departure is revenue you never see leave — and a review score that looks fine while it happens.”
The Cost of Ignoring Sleep
Only 1 in 3 travelers are satisfied with sleep on the road — and poor sleep is one of the strongest predictors of a low overall rating. Roughly 75% of sleep-affecting disturbances are never reported to staff. Guests skip the complaint, leave a negative OTA review, and drag ADR, refunds, and future bookings with them.
The Financial Upside of Rest
Science-backed sleep optimization creates a high-yield revenue asset. Improving your reputation by just 1% can drive a 1.42% RevPAR boost. A one-point gain on a 5-point review scale supports up to an 11.2% ADR increase at the same occupancy — justifying premium rates for guaranteed restorative rest.
What Is Poor Sleep Costing Your Hotel?
Enter your property's numbers to see your revenue at risk — and your upside.
*Estimates draw on Cornell CHR reputation-to-RevPAR / ADR research and a silent-churn layer. At-risk total capped at 11% of annual room revenue; opportunity is modeled as ADR lift at your occupancy. Illustrative only — not a guarantee (Robbins et al., 2021).
Up to $385,250
Annual Revenue at Risk
from review drag and silent churn
$1,073,000/ year
Revenue Opportunity — if your property becomes a sleep sanctuary
Modeled as Cornell star-equivalent ADR lift at your occupancy
+$42.00
Estimated Nightly Premium
*You will be directed to private consultancy page
Our Scoring & Badging Methodology
We evaluate properties across 14 dimensions with over 200 data points based on available data, scoring them on a strict 5.0 to 10.0 scale.
Based purely on algorithmic analysis of public data. No badge awarded. Reviewed every 60–90 days.
Awarded property-wide when management completes our Free Self-Assessment Tool or Private Analysis.
Claim Your Badge
The Verified Property. Requires objective proof of physical investments or Mystery Guest Audit.
Claim Your Badge
The Monitored Sanctuary. Real-time monitoring via AI sensors for the best possible sleep environment.
Claim Your BadgeChoose Your Path to Property Success
Select the level of scientific rigor your property requires.
Free Assessment
$0
Initial Diagnostic
Digital self-evaluation for GMs to benchmark current sleep offerings and claim your property profile.
Start for FreeFull Sleep Grade Assessment
$450 USD
Private Analysis
Remote consultancy with SWOT analysis, guest review analysis, competition analysis, sleep SOP, and a $0-cost action list.
Order Your ReportMystery Guest
$750 /night + reimbursements
Physical Audit
Undercover visit by sleep experts. Detailed report for all 14 dimensions. Unlocks the Silver Badge.
Enquire NowBrand Wide Pricing
CUSTOM
Portfolio Quote
Enterprise pricing for multi-property brands and management companies — centralized dashboards, portfolio scoring, and custom IoT rollouts.
Get a QuoteWhat a Sleep Grade Assessment Measures
Every certified score is built from five dimensions of the guest sleep environment — verified, not just self-reported.
Bedstead Hardware
Mattress integrity, pillow strategy, and linen breathability — the strongest predictors of guest sleep.
Acoustic Comfort
Soundproofing, HVAC silence, and hallway noise measured against clinical dB thresholds.
Air & Climate
Temperature, humidity, and air quality assessed for the ideal sleep environment.
Lighting Condition
Blackout integrity and electronic-light control that protect natural melatonin production.
Sleep-First Amenities
Nutrition, teas, aromatherapy, earplugs, and turndown rituals that close the night.
Soft sleep drives hard profit and loyal guests.
Not sure which path is right for your property?
SCHEDULE A FREE STRATEGY CALL